Having your business or company ‘go online’ is a fundamental step in running a business in 2021. There are few businesses that do not have an online presence, even if the business doesn’t typically lend itself to being online. Having a website for your business is its new shop window so you want to get it right, here are some simple but effective ways you can improve your company website.
Make it user friendly
Your website does not have to be an all singing all dancing webpage. Keep it simple and professional and most importantly easy to use. Do the customer’s job for them and make all the relevant and required information either easy to see at first glance or easy to find in a few clicks. Keep the website navigation clear and concise to avoid customers leaving your website without what they came for and in turn potentially losing their custom.
Be easy to reach
Customers typically come to a website for two things, more information and or contact details. Ensure your contact details stand out. Display phone numbers, emails, addresses and social media links clearly. Install plugins that take your customers directly to your social media channels. Moreover, customers want to be able to reach businesses around the clock and they want instant gratification, consider utilising live chat software or chatbot system to appease your customers then and there. This page has more information on the software available.
Include customer reviews
Potential customers want to have confidence in a business that they are about to spend money with and one of the best ways to do this is to incorporate testimonials on your website. Be proud of the positive feedback you have received and display it on your webpage to encourage confidence and credibility in what you have to offer.
Include a call to action
A call to action or CTA is an imperative and widely used tool across the digital landscape. A CTA encourages people to take a certain action such as ‘download’ ‘go to checkout or’ ‘get a quote’. A call to action should be simple instruction that uses only a few words to promote the action you want customers to take.
Mobile responsive
Your website must now be mobile-friendly, which means that customers who are looking at your website on their mobile device will get the same experience as those who are using a desktop. The vast majority of e-commerce and online activity is now done so via a smartphone or device and if your website does not accommodate that you will lose customers, not to mention it will not fare well when it comes to ranking on Google.
Get professional help
While it can be easy to build an aesthetically pleasing and functional website there can be some technological intricacies when it comes to achieving a high performing, SEO friendly website that gets in front of all the eyes you want it to. Technology has undoubtedly made business life easier but if you feel out of your depth then it is recommended you look to the professionals for a bit of advice as they will be able to take the actions required to get your website looking and operating the way you want. They can also enable your website to reach customers you didn’t realise were possible to reach.
Subscribe and Follow